Don’t make a Sale. Make and Keep a customer



To paraphrase business maven Peter Drucker, the purpose of business is not to make a sale, but to make and keep a customer.
How true this statement rings when one looks at the Advisory business.
How shallow ‘transaction’ orientation seems in the light of such a profound statement.
However, transaction is quick and snappy. Flash something attractive and close.
But as they say easy come, easy go.
If one wants to sustain business then it is imperative to nurture customers over time.
Time is essential because with time the advisor’s value would emerge, his or her passion would become visible and the relationship would blossom.
Once you make and keep a customer, you can be sure of building your business from up-selling, cross-selling and referrals.
Make that effort. Resist the temptation of a quick and snappy transaction. Build a relationship for a life time.

Happy Investing!

KCI MONEY

Rajeev Khandelwal

Contact us : 9828162402

Email us : kci.money@gmail.com

Follow us : https://www.facebook.com/KCIMoney

Visit us : www.kcimoney.com

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