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Once upon a time, a small boy planted mango seeds. The seeds then produced a healthy mango tree. The little boy loved to come and play with the tree everyday. He waters the tree and love it. He also climbed the tree , ate the mangoes, took a nap under the shadow… He loved the tree and the tree loved to play with him. Time went by, The little boy grew, and he no longer played around the tree. One day, the boy came back to the tree with a sad look on his face. “Come here and tell me what you need?“ The boy replied, “I want toys. I need money to buy them.” “Sorry, I don’t have money… but you can pick all my mangoes and sell them so you will have money.” The boy was so excited. He picked all the mangoes on the tree and left happily. One day, the boy grown into a man returned. The tree was so excited. “How can I help?” the tree asked. I have to work for my family. We need a house for shelter. Can you help me?” “Sorry, I don’t have a house, but you can chop off my branches to build

The rich invest their money and spend what is left. Their investment is focusing on the long-term acquisition assets such as stocks, bonds, business and real estate and what that asset will earn. The rich know exactly how they need to think in order to earn money. They always think (dream big) and act from the view of playing the game to win. They make sound investment decisions which are always based on their financial goals rather than market movements, controls their thoughts and emotions every day. They spend money on education seminar, books, newspapers and learn. By increasing their knowledge, they are able to see more opportunities, which translate into more money. The poor spend their money in luxury items such as car, watches, electronic gadgets, jewellery, etc. and invest what is left. They spend more time and effort to buy the right luxury items than to buy the right financial products. They seek advice of financially struggling friends or relatives and blindly invest

To paraphrase business maven Peter Drucker, the purpose of business is not to make a sale, but to make and keep a customer. How true this statement rings when one looks at the Advisory business. How shallow ‘transaction’ orientation seems in the light of such a profound statement. However, transaction is quick and snappy. Flash something attractive and close. But as they say easy come, easy go. If one wants to sustain business then it is imperative to nurture customers over time. Time is essential because with time the advisor’s value would emerge, his or her passion would become visible and the relationship would blossom. Once you make and keep a customer, you can be sure of building your business from up-selling, cross-selling and referrals. Make that effort. Resist the temptation of a quick and snappy transaction. Build a relationship for a life time. Happy Investing! KCI MONEY Rajeev Khandelwal Contact us : 9828162402 Email us : kci.money@gmail.com Follow

Once two boys were travelling in a jungle. They saw a well. The elder boy while drawing water to drink fell into the well. The younger boy was in panic. He looked around to see if he could find help. Alas there was no one to help. So he himself threw a rope down into the well and with his tender hands began pulling his friend out of the well. It was no mean task but with a lot of effort and determination, he successfully pulled him out. How could he do such an enormous task which normally children of his age would’ve given up? He could do it because there was nobody around to tell him that he was too small to perform this task. It is the environment noise that puts a brake on our potential. Moral for Personal Finance Many times we break our investment due to influence of people around. The moment the market is uncertain, noises float around us warning us to pull out or else all will be gone. The ‘noise’ of the environment breaks our determination to hold our investment fo

An eight-year-old girl heard her parents talking about her little brother. All she knew was that he was very sick and they had no money left. They were moving to a smaller house because they could not afford to stay in the present house after paying the doctor's bills. Only a very costly surgery could save him now and there was no one to loan them the money. When she heard her daddy say to her tearful mother with whispered desperation, 'Only a miracle can save him now', the little girl went to her bedroom and pulled her piggy bank from its hiding place in the closet. She poured all the change out on the floor and counted it carefully. Clutching the precious piggy bank tightly, she slipped out the back door and made her way six blocks to the local drugstore. She took a quarter from her bank and placed it on the glass counter. "And what do you want?" asked the pharmacist. "It's for my little brother," the girl answered back. "He's real